# Mission The mission of GOON is to be the social layer and content engine of the Polygon AggLayer community, serving as the best evangelist for all things Polygon. # Community Thesis We envision a future where GOON plays a crucial role in the growth of Polygon. Focusing on amplifying communities and native dApps who are seeking an audience is an effective way to cultivate a loyal following. This coordinated community culture is unique to crypto and has the potential to create a powerful group of evangelists who can organically expand the existing user base. The end state is a content engine where we focus on the best inbound developments and news in the Polygon Ecosystem. If you’re launching a project on Polygon, you look to educate the GOONS first so they can spread the word. # GOON token GOON token is the first token to reach a critical mass and graduate on the newly launched wen.markets on June 6, 2024. It quickly gained attention due to its distinctive mascot, the GOON, a playful take on the word 'Polygon.' The GOON has been appearing frequently, thanks to a few well-known contributors from the Polygon community. GOON token has a symbiotic relationship with Polygon and the broader AggLayer ecosystem. Its primary mission is to cultivate a robust community that delivers significant value to the Polygon ecosystem, ultimately becoming an indispensable part of the social layer. # Benefits to Polygon and the AggLayer It's well understood that crypto communities must align with the blockchain companies they call home. While other ecosystems have similar communities, our goal is not to mimic them, but to achieve similar growth objectives to the Brett’s and WIF’s of the world. GOONS will benefit Polygon and the AggLayer in three key ways: * Community coordination and education: We coordinate to educate each other on Polygon technology and developments daily. Through our automated Telegram communication mechanisms, we focus on amplifying Polygon news 24/7 on social media. We keep our finger on the pulse of the latest Polygon news, ensuring all GOON followers are informed. * Social media influence and growth: Our aligned growth objectives nurture existing social media influencers and aim to build new followings for rising stars. GOONS already include multiple individuals with substantial followings on Twitter and other platforms, helping to grow our reach and engagement. * Simplified blockchain interaction: GOONS and the GOON token offer an easy entry point to blockchain interaction. Meme tokens serve as an excellent educational tool for onboarding new users, making Polygon their first blockchain home. GOONS are here to give people that Aha! moment where they finally understand self-custody, make their first swap on QuickSwap or Uniswap, and then cultivate that curiosity by keeping them in the know about what else they can do on Polygon and Polygon partners today and in the future. We plan to closely align with Polygon at events, conferences, on social media, and for any other marketing needs, serving as the driving force and high quality audience that helps Polygon reach new heights. # Community Onboarding Efficiently integrate new GOONS into a suitable character class based on their skills and preferences. Conduct weekly onboarding sessions to assign new GOONS to Character Classes. Communication and alignment is key and focused around Telegram and weekly updates. End state is a leaderboard and gamification elements to track community activity and engagement. # Character Classes Character Classes are essentially roles of responsibility. Monitoring the effectiveness of each Class, attrition, and overall growth impact is crucial. Iterative improvements based on needs of the organization and Polygon Community are key. Feedback and experimentation are welcome. # Meme Lord Create memes, designs, and various forms of shareable content focused on GOON and Polygon. Encourage community members to share and spread the created content. Monitor the reach and impact of shared content to continuously improve engagement strategies. # Vanguard Craft engaging short and long-form content for Twitter about the GOON community, Polygon ecosystem, and AggLayer. # Raid Army Actively comment on, share, and engage with posts, videos, and other content related to GOON and Polygon. Participate in discussions to educate others about the GOON community and the broader Polygon ecosystem. Track the effectiveness of content raiding and sharing to optimize strategies. # Sherpa Support and integrate new members into the GOON community. Welcome new members, help them get involved in a Character Class, and provide guidance. Answer questions, communicate the overall vision, and fight FUD. Lift spirits and foster a positive community atmosphere. Act as the core of the community, ensuring members feel valued and connected. # Class Leaders Ensure effective organization and mobilization within each Character Class. Assign leaders to each Character Class to oversee operations and strategy. Facilitate regular updates and information sharing within the class. Coordinate activities and initiatives to keep the class engaged and productive. Provide guidance and resources to class members to help them achieve their goals. # Master of Craft Drive community growth by building and enhancing digital infrastructure. Recruit skilled developers to build apps, tools, and maintain the website. Engage designers to create user-friendly interfaces and appealing visual content. Continuously develop and improve to support the expanding needs of the community and enhance user experience. # Community Emissary Expand the community’s influence and benefits through strategic partnerships and perks. Actively seek opportunities to strengthen and grow the community's network and influence. Provide regular updates on new perks, partnerships, and opportunities to the community. # Architects Enhance the overall vision and efficiency of the community through strategic organization and improvement. Continuously optimize the community's overarching goals and strategies. Enable members to excel and contribute effectively, fostering a culture of big-picture thinking. # The Council Organize and grow the community, focusing on sustainable development. Avoid overhyping, ensure clear communication, concentrate on expanding, and increasing community effectiveness without engaging in price-pumping activities. Ensure all revenue streams benefit the community through liquidity, buybacks, or developing utility that adds clear value. # Grand Architect Oversee the implementation and alignment of the community's overall vision. Act as the primary decision-maker for the community. Serve as the ultimate arbitrator for resolving conflicts within the community. # Master of Design Oversee the development of the website and ensure consistent, high-quality branding for the community. Maintain a strong eye for brand integrity and aesthetics. Ensure that all branding efforts align with the community's overall vision and standards. # Community Leader Lead the community, enhance overall functionality, and ensure effective leadership. Direct and assign Class Leaders to ensure efficient operations. Focus on the ongoing development and enhancement of the community. # Social Architect Ensure high-quality content is consistently shared across all social media platforms. Maintain active and effective social media presence across all platforms. # Role Management and Succession Planning Ensure continuous fulfillment of key roles within the community through a structured replacement process. This structured approach ensures stability and continuity in leadership and role management within the community. # Role Fulfilment Maintain a designated individual for each critical role at all times. # Succession Process * Primary Responsibility: The incumbent finds and trains their replacement. * Council Involvement: If the incumbent fails, the other two Council members will find a replacement. * Escalation Path: If the Council members fail, the task falls to the most respected Architect, then the class leaders, and finally the Sherpas. # Revenue Generate revenue to support community growth through POL (Protocol Owned Liquidity), buybacks, burns, grants, and development. Collaborate with projects in the Polygon ecosystem in exchange for ad space and community engagement boosts. Develop products that increase the community’s usefulness and enable others to tap into the GOON ecosystem. # Conclusion What began as a wen.markets meme token of Carnation’s PFP is rapidly evolving into a dynamic content engine, delivering news and education from every corner of the Polygon ecosystem. We are excited to develop utility for the GOON token and to onboard the next 100,000 users into Polygon!